# Kynective

> Kynective is a human-centred insight and narrative practice. Through research, behavioural insight and narrative media, Kynective helps organizations strengthen human connection and earn trust.

Kynective is based in Toronto, Canada. Its work sits where evidence meets emotion and produces tangible narrative assets informed by a deeper understanding of people, context and behaviour.

## What Kynective does

- Research and behavioural insight that test assumptions and reveal what matters to people.
- Human-centred narrative development grounded in evidence, lived experience and context.
- Film and video production from planning and interviews through shooting, editing and delivery.
- Podcast development, production and broadcast delivery.
- A preliminary Trust Snapshot that uses available evidence to begin a conversation about an organization’s reputation and trust context.

## How Kynective works

Kynective works through four interconnected practices: Understanding, Insight, Narrative and Creation. These are anchor points rather than a fixed sequence. Each can produce outcomes that inform the others as the work develops.

Some clients engage Kynective across all four practices. Others arrive with an established brief, strategy or narrative and engage Kynective as a specialist film, video or podcast production partner. Kynective can work directly with organizations or alongside internal teams, strategy firms, creative firms, agencies, researchers and other specialists.

Kynective does not promise to deliver trust. Trust ultimately rests on organizational conduct. The practice helps create the understanding, meaning and human connection through which trust has the opportunity to grow.

## When Kynective may be useful

- An organization faces a challenge in which trust, credibility or human connection matters.
- Leaders need to understand the people, relationships and behaviours surrounding a challenge.
- A complex issue must be made relevant, credible and human.
- A human story needs to be shaped into an effective film, video, podcast series or other narrative work.
- An organization or its agency partner needs an experienced production team that specializes in people and lived experience.

## Leadership

- Greg Neely, President and CEO
- Ciaran Neely, Vice President, Research and Behavioural Science
- Oliver Salathiel, Head of Film Production
- Jules Nadalin, Producer and Host, Kynective Media Podcast
- Marc Aflalo, Head of Broadcast Production

## Official pages

Home: https://kynectivemedia.com/
Work and case studies: https://kynectivemedia.com/work/
Approach: https://kynectivemedia.com/approach/
Kynective Media Podcast: https://kynectivemedia.com/conversations/
Public work library: https://kynectivemedia.com/library/
Leadership and company foundation: https://kynectivemedia.com/about/
Contact: https://kynectivemedia.com/contact/

Contact: hello@kynectivemedia.com