The people and experience behind the practice

Greg is a designer, storyteller and entrepreneur with more than 30 years of experience helping people understand information, navigate places and connect with organizations. In 2005, he co-founded Toronto-based Forge Media + Design and helped build it into a multidisciplinary practice spanning brand, wayfinding, environments and digital experiences. Its long-standing clients include Apple Canada, Four Seasons Hotels and Comcast. Much of his career has centred on wayfinding, where he learned that giving people direction is not enough: they need to understand it and feel confident following it. That same attention to human experience now shapes his work at Kynective, where research, behavioural science and narrative media come together to strengthen connection and create the conditions for trust to grow. At Kynective, Greg leads the practice and works with clients, collaborators and discipline leads to guide the narrative approach for each engagement.

Ciaran graduated with distinction from the University of Waterloo’s Faculty of Mathematics, where she studied applied mathematics, psychology and statistics, with a particular interest in behavioural modelling. After graduating, she joined the Princess Margaret Cancer Centre, where she applied computational modelling and bioinformatics to research related to breast cancer and leukemia. At Kynective, Ciaran leads the research practice. She works with clients to define research questions, identify the people and experiences that need to be understood, and examine the behavioural and contextual factors relevant to each project. These findings inform narrative media, communications strategy and other applications across Kynective’s work. Drawing on a professional network that includes researchers associated with the University of Waterloo and the University of Toronto, as well as specialists from the wider scientific community, she assembles multidisciplinary teams suited to the needs of each project.

Oliver began producing films and videos professionally at 15. Since 2019, he has led every film and video production delivered through Krystal Nation, Krystal Media and Kynective. He has planned, shot and edited hundreds of projects, including documentaries, organizational stories, training and recruitment films and videos, campaigns, promotional work and music videos. As Head of Film Production, he helps shape each story and carries it through every aspect of production, from planning and interviews through shooting, editing and delivery. He leads a scalable team of specialists, allowing Kynective to take on projects ranging from focused shoots to complex, multi-part productions.

Marc is a broadcast and production professional with more than 30 years of experience across radio, television, podcasting and live production. A founding member of XM Satellite Radio Canada, he has produced more than 1,000 broadcast episodes and has operated Aflalo Communications since 2001. As Head of Broadcast Production, Marc helps shape and deliver Kynective’s podcast and broadcast work, building the production systems and leading the technical teams behind it. He oversees recording, post-production and final delivery to professional broadcast standards. His extensive work in accessible media also helps Kynective create work that reaches audiences clearly and inclusively.