The people and experience behind the practice

Greg is a designer, storyteller and entrepreneur with more than 30 years of experience helping people understand information, navigate places and connect with organizations. In 2005, he co-founded Toronto-based Forge Media + Design and helped build it into a multidisciplinary practice spanning brand, wayfinding, environments and digital experiences. Its long-standing clients include Apple Canada, Four Seasons Hotels and Comcast. Across that work, the same question kept returning: what helps people understand, connect and trust? Kynective builds on that foundation by bringing research, behavioural science and narrative media together to help organizations understand people more deeply, strengthen human connection and create the conditions for trust to grow. At Kynective, Greg leads the practice and works with clients, collaborators and discipline leads to guide the narrative approach for each engagement.

Ciaran graduated with distinction from the University of Waterloo, where she studied Mathematics, Psychology and Statistics, with a particular interest in behavioural modelling. She later conducted cancer research at Princess Margaret Cancer Centre, where mathematics, modelling and bioinformatics were central to her work. At Kynective, she leads the research practice and works directly with clients to determine what must be learned, whose experiences need to be understood and which human factors should guide the work. The resulting insights can inform narrative media and wider applications across the practice. Drawing on relationships at the University of Waterloo, the University of Toronto and across the scientific community, she builds the research team each challenge requires.

Oliver began producing films professionally at 15. Since 2019, he has led every film production delivered through Krystal Nation, Krystal Media and Kynective. He has planned, shot and edited hundreds of projects, including documentaries, organizational stories, training and recruitment films, campaigns, promotional work and music videos. As Head of Film Production, he helps shape each story and carries it through every aspect of production, from planning and interviews through shooting, editing and delivery. He leads a scalable team of specialists, allowing Kynective to take on projects ranging from focused shoots to complex, multi-part productions.

Jules is a creative brand strategist and entrepreneur with over 20 years of experience in marketing, media, and storytelling. She created, produces, and hosts the Kynective Media Podcast, a show that brings together people, ideas and lived experience to explore the human factors that shape how we work, lead and connect. She directs the show, builds relationships with guests, prepares each conversation, and oversees production. As Marketing Director, she also helps build the Kynective brand and develop lasting relationships with clients, collaborators, and the wider community.

Marc is a broadcast and production professional with more than 30 years of experience across radio, television, podcasting and live production. A founding member of XM Satellite Radio Canada, he has produced more than 1,000 broadcast episodes and has operated Aflalo Communications since 2001. As Head of Broadcast Production, Marc helps shape and deliver Kynective’s podcast and broadcast work, building the production systems and leading the technical teams behind it. He oversees recording, post-production and final delivery to professional broadcast standards. His extensive work in accessible media also helps Kynective create work that reaches audiences clearly and inclusively.